The main objective of this campaign is to contribute to increasing the number of active users in the Maghreb in Wikimedia projects by encouraging new users to participate in highlighting issues related to knowledge for a sustainable future through Wikimedia projects in local or international languages, mainly Arabic, Moroccan derja, Tachelhit, Shawiya, Kabyle, in Wikipedias, Wiktionaries, Wikidata, and Campaign Maghreb Environment on Wikimedia Commons.

The campaign will use training workshops to increase the capacity of new users and improve their understanding of climate change and the need for a sustainable future in a healthy environment. editathons, webinars, and contests will be held with local volunteers and personal initiatives working on environmental rights, such as teachers, university students, Wikipedians, Wiktionnarists, photographers, etc.